Get To Know Us

We’ve been around for awhile so we’ve seen it all. With our experience and connections with multiple insurance companies, we can provide you with a wide range of options that other companies might not have.


The Oliver L. E. Soden Agency was established in 1925. Back then, life was simpler, but people still had a need for insurance to protect themselves from the losses that occur from unexpected events. Over the years, we have naturally added more services as technology and business practices changed. Now, we operate as an independent agency that works with multiple insurance companies so that we can provide you with a range of options that best suit your unique needs.

Every customer that visits our Soden Agency receives the same level of care whether they need renters insurance that NJ leasing agents require or they have just bought a home and need property insurance. We also offer both personal and business auto insurance coverage along with risk management services that help you minimize the potential for losses.

While our company has come a long way since it was first established, we never forget our history. This is why we keep our phone lines open 24-hours a day and encourage our agents to develop a close relationship with every client. We believe that getting to know our clients is the best way to ensure that you receive the most options for protecting your family, business and property from financial losses. Now that you know a little about us, we are eager to begin getting to know you so that our agents can begin working to identify your needs. Drop by our office or give us a call today so that we can connect you with your best insurance choices.


Know Our Story

Oliver L.E. Soden had originally planned to be a dentist and enrolled in the University of Pennsylvania in 1916.  However, following the passing of his father, Oliver was forced to come home to take care of his mother and family.  He took a job as a ticket agent in the town of Jamesburg, which had two passenger stations at the time, and also sold insurance on the side to make additional money. However, after a few years the railroad gave him an ultimatum: either he stop selling insurance or leave the railroad.  He took a chance and decided to commit to insurance fulltime and founded the agency in 1925. His son, Oliver L.E. Soden, Jr (pictured above) joined the agency in the 1940s. Today the agency is run by the 3rd and 4th generations – Oliver L.E. Soden, Jr’s sons Bob Soden and Hal Soden, and their sons Bob Jr and Hal Jr.

Our company was founded upon the belief that helping people protect themselves from financial losses begins with forming a strong relationship that allows us to identify your needs and continue to create customized plans for your coverage as those needs change.

In recent years, we have earned the distinction of being a Trusted Choice agency, which means that we are able to offer our clients a broad range of products and competitive pricing, while maintaining unparalleled advocacy for our clients. Our team makes sure to adhere to the Pledge of Performance that requires us to always treat our clients as a person and not a policy.

Since the founding in 1925, we have expanded to two locations in New Jersey. Our main office is located right off of Exit 8A on the NJ Turnpike in Jamesburg, NJ- a small town on the border of Middlesex County, Monmouth County and Mercer County that is completely surrounded by Monroe Township, NJ.

The second office is located in Shrewsbury near exit 109 of the Garden State Parkway and is open by appointment. Don’t worry though! We do not restrict ourselves to these two towns. We will gladly serve clients throughout all of NJ, the northeast region, and beyond.


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